O consumo de vestuário como um elemento de diferenciação social no seio dos jovens universitários: um estudo efectuado com os jovens estudantes da FLCS da UEM (2014).

Abstract

In this paper we present the results of a research carried out with young students of the Faculty of Arts and Social Sciences of the University Eduardo Mondlane, about the role of clothing consumption in the process of social differentiation among them. The main objective was to try to understand the meaning that young students FLCS give the consumption of clothing in the process of interaction between colleagues, the consumption process and differentiation, through this object. Treated primarily as a qualitative study, from which were made 20 interviews with students and watching a population that should comprise 18 to 35, enrolled in the Faculty of Arts and Social Sciences of the University Eduardo Mondlane and after raised, presented and discussed results, we wanted to know what criteria the contested by them, to distinguish social through this purpose consumer. In conclusion, we can infer that the criteria by which the majority of respondents use to identify the social class of their colleagues is the perception given by them for the price of clothing, because according to these is the amount of money spent on clothing that determines social class and consequently the social hierarchization based on the garment derives from this factor.