Impactos da produção e comercialização da cerveja industrial na cidade de Lourenço Marques, 1920-1975. Caso de estudo: Polana Caniço A

Abstract

One of several events that marked the history of Mozambique during the century XIX and XX, it was the production and commercialization of alcohol in Modern ways. For this reason, the This research seeks to analyze the impacts of beer production and marketing industrial in Lourenço Marques, both in homemade drinks, and in the health of consumers in period between 1920 and 1975. It was a fact that the introduction of this alcohol led to restriction on the production of homemade beverages, such as traditional beers, and cachaças, which were considered native. This situation ended up leading to abandonment in terms of appetite for the consumption of traditional beverages, the frequency of which in turn consumption reduced on different occasions, such as: parties, funeral ceremonies, etc., being replaced by industrial ones, in this case industrial beer. As regards the health-related issues, excessive consumption of beer and alcohol became evident in general at the time by users, which highlighted the problem of alcoholism. The colonial regime believed that the installation of modern alcohol factories, could become a great economic undertaking, which would bring prosperity to the region; and also a crucial element in the colonization of the natives. During this period, both alcohol brewer as well as other types of alcohol in Lourenço marques, were conceived as a strategy or instrument of power to expropriate Africans' land and everything that belongs to them was characteristic, as an example its identity. the Portuguese colonial government, based on make the African drunk, and then take away their rights as children of the land. It breaks the assumption that the kala-azar policy would have driven the need for more development of this industry. as a way of industrializing the colonies and making them self- sufficient in financial terms, Salazar, chooses to invest even more in the beverage industry, granting licenses to capitalists. Focusing on the beer sector, in the 1950s, 1960s and 70, there was an expansion of the beer industry, which allowed the production of new beer brands, such as Manica. Therefore, this tendency of the regime colonial and post-colonial in leveraging the beer sector, made this alcohol become, a strong competitor for home-brewed beverages.(TRADUÇAO NOSSA)