Desenho e desenvolvimento do website universitário: edição e customização de conteúdo e optimização: Faculdade de Medicina (FAMED) – Universidade Eduardo Mondlane

Abstract

Institutional websites play a key role in communication and information management in universities, acting as a bridge between the institution and its target audience. In this context, it is essential that these websites are well-structured and efficient, avoiding slow loading times and difficulties in information retrieval to ensure a smooth and intuitive navigation experience. Moreover, from a content management perspective, the website must provide an interface that facilitates content editing and personalization, allowing for quick and easy modifications to meet institutional needs. The Faculty of Medicine of the University Eduardo Mondlane, among various communication channels, has a website aimed at keeping its academic community informed. This platform is used to share relevant information about the faculty and the university, addressing topics and news of interest to students, faculty, and other stakeholders. However, an issue observed in the faculty’s website was the presence of problems related to content management and editing. One of the main challenges is the limitation of the text editor, which hinders content customization and the inclusion of more complex elements, such as tables, videos, files, images, and graphics. This affects the ability to publish rich and varied content, which is essential for an institution that needs to communicate effectively with its academic community and the public. The objective of this work was to develop a website for the Faculty of Medicine of the University Eduardo Mondlane, focusing on the simplicity of content editing and customization. To achieve this objective, the following actions were performed: (a) a literature review addressing the main concepts, theories, and technologies applied to websites that ensure ease of content editing and customization; (b) direct observations of its use to identify challenges; and (c) the development of a solution proposal for the identified challenges.