Proposta de implementação de políticas estratégicas para optimização de gestão de reservas no Hotel Inhambane

Abstract

The project proposes the implementation of strategic policies to optimize the management of reservations at the Hotel Inhambane. The establishment in question sells by booking reservations, and the process is done manually, that is, the hotel does not have any computerized system for carrying out the booking activities. It does not have self-sufficient policies and strategies for fundraising, loyalty, customer satisfaction, as well as, to guarantee greater sales profitability carried out by the reservations sector, resulting in high cancellation and no-show rates and in early departures. This project was prepared with the purpose of proposing strategic policies to optimize Hotel Inhambane's reservation system, and improve the provision of reservations at the property. It is hoped that with the implementation of the project the hotel will be able to reverse the current scenario, leveraging your sales through booking, increasing the occupancy rate and profitability, to the detriment of cancellation, no-show and early departure rates.(TRADUÇÃO NOSSA)