Influência dos programas televisivos infantis no domínio de valores (morais) nas crianças em idade pré-escolar, bairro Mapulango (B)

Abstract

This research addressed the “influence of children's television programs on the value development of preschool children aged 3 to 6 years”, with the aim of understanding the values cultivated in children as a result of programs broadcasted on various multichoice channels. The research was based on a case study involving four children from the Mapulango neighborhood (B), utilizing a qualitative methodology. Data collection involved semi-structured interviews with parents, as well as group games and activities with the children. It was found that the TV programs (PTI's) watched by children consist of imported rather than local content, predominantly of Western origin and treatment. These programs entertain children, representing the main activity in their daily lives and offering limited opportunities for participation in other activities. Parents or caregivers are generally unfamiliar with these programs and leave the selection to the children. Through these programs, children learn western games and play styles, become familiar with Portuguese terms for objects, and integrate these terms into the local language. They also gain knowledge of various foods and develop an enhanced manner of speaking. It was concluded that local values, socialization through interaction with other children, playful activities, and the role of parents are compromised due to the absence of local (PPT's) and the lack of appropriate treatment and legislative foundations, which affects childhood development and education