Análise do plano estratégico como modelo de gestão do Clube de Desportos Estrela Vermelha da cidade de Maputo (2022-2025)

Abstract

In contemporary times, it has become essential for sports organisations, like other types of organisations, to adapt to dynamic changes and modernisation in the way they operate in an extremely competitive market, where the pursuit of resources is constant in order to achieve their objectives. This topic is of great relevance as it allows for an assessment of the functioning and current situation of sports organisations in the country, thus enabling the adoption of strategies that contribute to improving their performance. This study analyses the role of the strategic plan as a management tool within the Clube de Desportos Estrela Vermelha da Cidade de Maputo (CDEVCM). Using a case study methodology with a qualitative approach, the research explores the importance of strategic planning in sports clubs, particularly within the Mozambican context. Data collection was carried out through a questionnaire and document analysis. Statistical data processing was performed using Microsoft Office 2016, which enabled the production of graphs, tables, and charts. Regarding the employees' perception of the procedures for drafting the strategic plan within the institution, all were assertive. The results reveal that, although CDEVCM has a strategic plan, its implementation faces challenges, such as the lack of continuous monitoring and evaluation, and the need to adapt to an uncertain sporting environment. The study therefore proposes the adoption of adaptive or scenario-based strategic planning models, which are better suited to the reality of the club and the sports context in Mozambique