Posto, logo existo: processo de construção da identidade digital dos influencers na cidade de Maputo

Abstract

This final course work, entitled “I post, therefore I exist”: the process of constructing the digital identity of influencers in the city of Maputo, has as its main objective to analyse the factors, challenges and sociocultural influences that intervene in the construction of the identity of digital influencers on social networks in the city of Maputo. The research had as its main objective to understand how the construction of the identity of digital influencers on social networks occurs. To analyse this reality, we chose the theory of identity construction presented by Dubar (2006), having as central concepts: digital identity, digital influencer, identity construction, biographical axis, relational axis and social networks. Regarding the methodological aspects, we defined the qualitative approach. Using the monographic method as a procedural method and using the semi-structured interview to collect empirical material. The data were interpreted using content analysis techniques, and the results revealed that digital influencers in Maputo City construct their identity through a complex and multifaceted process that involves the integration of their true identity, the idealized expectations of their followers, and the prevailing cultural norms. This dynamic process causes their identities to be constantly shaped, adapted, and reconfigured .