Avaliação do grau de satisfação de turistas em safaris ecológicos no Parque Nacional de Kruger, Parque Nacional de Lhane Royal e Reserva Especial de Maputo através do aplicativo tripadvisor

Abstract

Ecotourism, especially in the form of ecological safaris, has become established as a sustainable and attractive alternative for tourists seeking immersive nature experiences. This study aims to evaluate the experience and satisfaction level of tourists on ecological safaris, identifying the factors that most influence their experiences. To this end, tourist comments available on the Tripadvisor application, relating to three parks, were analyzed, allowing a deep understanding of visitors' perceptions and opinions. These were analyzed using Microsoft Excel, Google Sheets, and JASP v.0.18.1 software to organize and interpret the data. The results indicate that tourist comments on their experiences can identify areas for improvement and adapt services, demonstrating commitment to customer satisfaction and generating positive recommendations. (TRADUÇÃO NOSSA)