Estratégias de Marketing Digital e Branding Para o Hotel Inhambane

Abstract

Increasing consumer demands and the evolution of the tourism market place hotels in a highly competitive environment, where differentiation no longer depends solely on location, infrastructure, or basic service provision, but above all on the ability to develop effective digital marketing and branding strategies. In this context, this study aims to propose a set of strategies to strengthen the digital presence, enhance the brand identity, and increase the competitiveness of Hotel Inhambane, thereby ensuring a distinctive guest experience and fostering loyalty. The project seeks to assess customer perceptions regarding the quality of services offered and the hotel's image in order to develop appropriate digital marketing and branding strategies for Hotel Inhambane. The study employed exploratory and field research methods, utilizing interviews with the hotel manager and reception staff, as well as a questionnaire administered to guests. Implementation of the proposed strategies is expected to result in increased reach and engagement on digital platforms, greater consistency in content creation, and growth in online bookings driven by targeted campaigns.(TRADUÇÃO NOSSA)