Contributo dos empreendimentos turísticos na promoção do destino turístico: caso do município de Inhambane

Abstract

This work discusses the Contribution of Tourism Enterprises to the Promotion of the Tourist Destination of the Municipality of Inhambane. The research method employed was bibliographic research and fieldwork using an interview guide provided to tourism stakeholders (DPCTI). The general objective of this work is to evaluate the Contribution of Tourism Enterprises to the promotion of the Tourist Destination of the Municipality of Inhambane. The research results show a significant deficiency regarding the lack of research related to tourist destinations and image management, which greatly impacts the decision-making of tourism enterprise managers. The research also shows that the enterprises lack the resources to create strategies capable of meeting the needs of the municipality.Improvements to the image of the tourist destinations in which they are located. In another aspect of the study, the deficient flow of information for different users, where tourists seek information about the location of tourist establishments and attractions, and at some point the information provided is not reliable due to the weak involvement of the establishments in the production of the image of their destination. And these challenges are also associated with a lack of education and knowledge about the space that surrounds us, and can generate harmful economic impacts on the destination and the establishments in particular.(TRADUÇÃO NOSSA)