Análise da comunicação interna e externa da Inspecção Nacional de Actividades Económicas

Abstract

The present study analyzes internal and external communication of National Inspection for Economic Activities in the light of the organizational theories defended by Goodall Jr. and Eisenberg (1997). The study discusses the issue of internal and external communication of the National Inspection for Economic Activities (INAE) looking at the different strategies and ways of managing organizational communication. To better guide the research, two hypotheses were raised (h1- INAE uses different communication tools, which makes it easier to interact in a lucid way with users; h2- INAE makes little use of the communication tools available to the universe, therefore faces greater difficulties in interacting with users). Using a six-month sample, from June to December 2021, different informative texts found on the INAE website were analyzed; there were looked at the communication tools used by the institution in the context of internal and external communication; sought to understand the functioning of the Department of Communication, Image and Public Relations; and the level of satisfaction of the internal and external public with the organizational communication model practiced by the company. Afterwards, the work presents the goals in the form of objectives, where this study sought to survey the internal and external communication tools existing in this institution and check the effectiveness of the tools used by INAE in its interaction with users; to analyze user satisfaction in communication made by INAE. Overall, the research found that INAE performs ineffective, non-dynamic and excluding internal and external communication, moreover it is limited on investing more in a single communication tool that the press produces and publishes few texts, exploring the communication component to inform the internal and external public about the pillars of its action and the budgeted activities plan for the annual exercise of activities.