Factores determinantes na escolha de um destino turístico: caso do Município de Inhambane

Abstract

The present work aims to evaluate the determining factors of tourists in choosing the Municipality of Inhambane as a tourist destination to improve the performance of the local tourist offer. The study of the determining factors in the choice of tourist destinations is very significant for the elaboration of a strategic plan for a destination and for the purposes of other research. For its implementation, bibliographic research, documental research and field research were used through the questionnaire survey. Therefore, it is concluded that the factors identified in the choice of MI as a tourist destination are: product and service prices, tourist accommodation, political stability and security, infrastructure and accessibility, natural heritage, historical and cultural heritage, hospitality towards the tourists, sun and sea tourism. The “sun and sea” factor is the predominant factor in the choice of MI as a tourist destination by the surveyed tourists. Furthermore, the sources of information used by tourists when choosing IM as a tourist destination are: events, internet, promotional materials, articles in magazines and newspapers, TV and Radio programs, friends and family, travel and tourism agencies, and tourist guides. , and the internet is the most used source. Regarding the quality of the tourist offer in MI, tourists consider it reasonable because the access roads are deficient, including tourist signs, means of transport. The quality of the tourist offer largely depends on the state of preservation of its components, as well as the authenticity and differential presented by the destination. MI as a tourist destination makes people want to visit and keep coming back more often, and recommending to their friends and family. (TRADUÇÃO NOSSA)