Contributo de educação ambiental na divulgação de medidas de mitigação das causas e impactos ambientais negativos através da mídia: caso de estudo da grelha de programação da Televisão de Moçambique

Abstract

The present study aimed to improve the programming of Mozambique Television in the dissemination of measures to mitigate environmental aspects and impacts in the media through Environmental Education. The research was qualitative and quantitative, based on field study with the aid of semi-structured interview and questionnaire techniques. The participants were chosen through non-probabilistic sampling (non-casual), in this case convenience sampling, which allowed the selection of 100 TVM viewers, and intentional sampling for the TVM representative. The data were analyzed using content analysis according to Bardin (2011). The results indicate that Mozambique Television has programs that include Environmental Education content, but the approach to these has been insignificant. Of the programs identified, there is no specific program dealing with environmental issues; only an allusion to environmental aspects is made taking into account the emerging situation. In this study, it is important that TVM puts the strategies outlined into practice to improve the programming schedule and counteract the weaknesses of television. (TRADUÇAO NOSSA)