Proposta de implantação de uma Empresa de animação turística na Praia de Tofo

Abstract

This project's primary objective is to establish a tourist entertainment company on Tofo beach. The initial idea for this project arose from the need to differentiate the entertainment activities offered by already established companies and the search for differentiating elements to provide unique experiences. This project also aims to recognize the tourist entertainment companies present on Tofo beach, briefly detail the products offered by these companies, identify the differentiating aspects of the tourist offer that are not explored by the tourist entertainment companies, and finally, propose activities that have differentiating elements from the offer already present on Tofo beach. From a methodological point of view, this project was based on the questionnaire technique applied to tourists visiting Tofo beach, in addition to conducting an interview with the tour operators who operate there. Initially, this company's intention is to stand out in animation activities, with the expectation of achieving the following results: (i) that the company develops activities that meet the needs of tourists or visitors, (ii) that it provides differentiated services, with personalized service, and simultaneously the opportunity to experience different experiences; (iii) that it provides opportunities or involves local communities in the activities it offers. (TRADUÇÃO NOSSA)