Perfil do turista doméstico que visita a ponta de ouro como destino turístico

Abstract

This work is titled, The Profile of Domestic Tourists Visiting Ponta de Ouro as a Tourist Destination. Understanding the tourist profile is extremely important for a tourist destination that wants to compete in the market, because it helps in defining tourism policies and developing marketing strategies aimed at the domestic public. In addition, it contributes to defining appropriate market actions, thus promoting the increase in tourist demand and the sustainable development of the tourist destination. For the realization of the work, bibliographic research was used to gather theoretical references in books and scientific articles available on the Internet, as well as field research through a questionnaire survey, applied to domestic respondents who visited Ponta de Ouro. The data obtained reveal that the profile of the domestic tourist is composed of women, aged between 21 and 30 years, with a higher level of education, single, from the city of Maputo and working for others. Regarding the motivations for the trip, tourists visit Ponta de Ouro for holidays or leisure, with the determining factors in choosing the destination being leisure attractions, ease of access, and natural attractions. As for the means of transport used, it is personal transport and the length of stay at the destination is less than one day. Regarding the future behavior of tourists, they recommend it to friends and family, share comments and photographs on social networks, and express intentions to return. The results obtained allowed us to conclude that the information may help the destination to optimize investment in tourism promotion in the future. (TRADUÇÃO NOSSA)