Animação turística como factor de desenvolvimento local dos destinos caso do Município de Inhambane

Abstract

From the 1990s onwards, the behavior of tourist consumers underwent significant transformations, with greater demands in the choice of destinations and a search for diversified experiences. The simple provision of accommodation and catering ceased to be sufficient, leading agents in the sector to expand leisure options and create activities capable of enriching the free time of visitors. In this context, tourist entertainment emerged as a fundamental element to complement the traditional offer and respond to the new expectations of tourists. This study analyzed the contribution of tourist entertainment to the development of tourism in the municipality of Inhambane, a region characterized by a strong combination of natural resources, cultural heritage and growing tourism dynamism. The research used a mixed-methods approach, combining qualitative and quantitative techniques, with data collection through questionnaires, interviews and direct observation among tourists, operators, community members and institutions linked to the sector. The investigative process took place in four phases: preparation, data collection, analysis and interpretation, followed by the final drafting. The results reveal that Inhambane has several tourism animation initiatives, such as cultural events, festivals, guided tours, workshops and community experiences, with activities developed on Ilha dos Porcos standing out. These initiatives contribute to valuing local heritage, promoting cultural preservation, stimulating the economy and strengthening community involvement. It was also observed that tourism animation has a significant impact on visitor satisfaction, achieving high levels of positive evaluation, increasing the intention to return and prolonging the stay of tourists in the destination. Despite the benefits, challenges persist that limit the full development of tourism animation, including seasonality, insufficient funding, infrastructure deficiencies and a shortage of qualified professionals. These factors influence the quality of the offer and reduce Inhambane's competitive potential in the national and international tourism market.(TRADUÇÃO NOSSA)