Diagnóstico estratégico do destino turístico município de Inhambane

Abstract

ourism development has gained prominence as a strategic activity to boost economic and sociocultural growth in various regions, including the municipality of Inhambane. The constant evolution of tourist preferences, increasingly interested in diverse and authentic experiences, requires destinations to strengthen their tourism offerings through innovative, sustainable, and quality-oriented practices. In this context, this study emerges as a response to the need to analyze, plan, and propose paths that can guide the future of local tourism. The research is justified by the relevance of tourism as an engine of development, by its impact on job creation, on boosting the economy, and on valuing natural and cultural heritage. Since the municipality of Inhambane possesses unique resources but faces structural, strategic, and organizational challenges, it becomes essential to assess its tourism reality to support future actions. The overall objective of the study is to develop a strategic diagnosis that allows us to understand the current state of tourism in the municipality and to indicate guidelines that contribute to strengthening the sector. To achieve this purpose, a qualitative methodological approach was adopted, based on the application of questionnaires to managers and owners of tourism companies, complemented by document analysis. The data were interpreted through content analysis, allowing us to identify relevant patterns, challenges, potential, and trends. (TRADUÇÃO NOSSA)