Papel do planeamento estratégico na melhoria da eficácia organizacional: estudo de caso da Coca-Cola Matola Gare em Moçambique (2019-2023)

Abstract

This research focuses on the role of strategic planning in improving organizational effectiveness, with the objective of analyzing its function in enhancing the organizational effectiveness of Coca-Cola Matola Gare in Mozambique between 2019 and 2023. Within the Mozambican business context, strategic planning emerges as a vital tool for defining long-term organizational goals, as well as for promoting the efficient allocation of resources and the integration of operational activities with the organization’s mission and vision. To conduct this analysis, the study employed a mixed-methods approach, combining qualitative and quantitative aspects; it is classified as applied research, structured as a case study. Data collection involved semi-structured interviews and document analysis. The sample consisted of 20 individuals selected through non-probabilistic, convenience sampling. The research findings reveal that strategic planning at Coca-Cola Matola Gare is executed in a structured and formal manner, featuring clearly defined goals, effective monitoring methods, and an organizational culture that fosters innovation, alignment, and commitment to institutional objectives. Managers demonstrated a clear understanding of the concept of strategic planning and confirmed that the company implements its strategies based on predetermined stages, utilizing recognized methodologies such as SWOT analysis, SMART goals, and key performance indicators (KPIs).(TRADUÇAO NOSSA)